Cyrus Langhorne
[Monster continues to raise the bar in sound excellence by partnering up with star-studded management company Roc Nation Sports. The two powerhouses have united to launch the new “Sounds of Champions” campaign – now here are five things you gotta know about the launch – notably boxing champion Andre Ward training with Monster. Peep ’em below! (Pics courtesy of Monster)]
One of the key figures behind this new “Sounds of Champions” launch is the boxing superstar Andre Ward and last weekend’s epic “The Rematch” Las Vegas showdown. Monster, the world leader in personal audio and fitness headphones, kicked off its “Sound of Champions” campaign with a powerful promotional punch – partnering with Roc Nation Sports and the summer’s most anticipated boxing showdown, Andre Ward vs. Sergey Kovalev 2: “The Rematch” Powered by Monster at the Mandalay Bay Events Center in Las Vegas on June 17.
Another key thing you have to know is this is ‘not’ a one-off. In fact, this new ‘Sounds of Champions” has just started and will remain its own series. The campaign is part of a new, continuing Monster “Sound of…” series, which will focus on how athletes use music as an inspirational tool during workouts, and how they look to Monster to provide the powerful sound they need to excel. Ward, Rigondeaux and Arias, who are all passionate and vocal proponents of Monster audio products, regularly train with Monster gear to get the powerful sound they need to achieve their best.
While we already know what happened last Saturday, it’s important to know Andre Ward’s victory came from steady training – and most likely with help from Monster’s insanely awesome line of top-tier products. Monster’s rugged, sweat-proof iSport Headphones, for instance, are a constant workout partner for Ward during his most strenuous workouts. Their powerful audio technologies provide all the musical punch he needs to stay focused and motivated while training. In addition to the iSport headphones, Ward spars to his favorite tunes while enjoying the sound of the critically acclaimed Monster Blaster Bluetooth speaker.
It’s one thing for fancy words to surround Andre Ward’s name but how about hearing it from the horse (or G.O.A.T.’s)’s mouth? “Some people think that athletes always want to be in the gym working out but it’s not true,” said Ward. “There are days you just don’t feel like it and you’ve got to get your mind in a place where you can focus and keep pushing. It’s days like those when I really appreciate the great sound of Monster products. With Monster headphones, you’re in the zone. The music pumps you up to work harder and it really changes your mood. All my music comes through loud and clear, with the power and volume I need.”
Monster doesn’t just go out looking for a few co-signs – they’re just as invested in their loyal supporters (famous or not) as you’d imagine. Head Monster Noel Lee has noted, “Ward’s love and support for our Monster music products proves that The Sound of Champions is truly the Sound of Monster, and we’re thrilled to be in his corner 100%. Like how boxing champions like Andre Ward work tirelessly to continue refining and improving their skill, everyone at Monster works day in and day out to continuously improve and further our sound so that music fans of all genres can enjoy the very best experience.”
For more on Monster, just click here.
Andre Ward must fight the lineal champion to become Undisputed, otherwise he’ll lose his number one spot on the Pound-for-pound list.
Crawford will take that place in August 2017, once he’ll become Undisputed champ by fighting Indongo. And Ward will be pushed to the 3rd position in September 2017, when we will know the winner between GGG and Alvarez.
If Ward really wants to fullfil his legacy and stay at the very top of that list for more than a full year, logically he must fight Adonis Stevenson; otherwise it wouldn’t make sense.