Maybach Music Group’s Meek Mill is back with steady motivational content. Although this time it’s not standing up for social justice or calling for prison reform, he’s encouraging fans to reflect on themselves in a new internet challenge.

Big Facts: Meek went online with his #BelieveChallenge telling followers to post side-by-side pictures to show self-growth and change.

High-Key Details: The challenge has sparked contributions from rap star Yo Gotti to SOHH.

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You Gotta Start Somewhere.. #UnTrapped #Tbt

A post shared by Yo Gotti (@yogotti) on

Wait, There’s More: The new challenge came shortly after Meek released his “Believe” single with singer Justin Timberlake.

Wait, Theres’s More: Outside of the challenge, Meek is currently gearing up to headline the upcoming Roots Picnic music festival.