Grammy-winning rapper Lupe Fiasco is taking a unique approach to promoting his new Drogas Wave album. The hip-hop veteran has announced his plans to fall back on doing media and press runs with the LP dropping this Friday.

Lupe went to Twitter this week to explain his disinterest in doing a traditional promo rollout for the long-awaited studio effort.

Barring any last-minute changes, Lupe is putting out his latest solo project tomorrow.

Barring any last-minute changes, Lupe’s new 24-song LP features a handful of collaborations.

Today marks the 12-year anniversary of the Chicago rap veteran’s Food & Liquor debut album.

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12 years old today. 🎂

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