The social media platform has instantly turned into the go-to for sparking nasty Twitter beefs, Instagram sleaziness and Facebook rants. In light of recent e-beefs like Amber Rose feuding with Khloé Kardashian and Tyga ripping Drake, social-media experts Stephanie Abrams and Courtney Spritzer, co-founders of Socialfly, a New York City-based marketing and public-relations company specializing in hospitality, lifestyle, entertainment and beauty brands give their Top 10 dos and don’ts of social media beefing.
1. DO Mind your own business (or handle). It’s not your job to point out inappropriate, rude or unnecessary comments. People are entitled to their opinions, and you aren’t the social media police. That’s the fun of social media: you get to be your own PR, marketing and paparazzi team.
2. DO Take five! Before responding, take a moment to cool off. You’ll be tempted to fire back immediately, but your message and tone will change considerably, even when waiting just a few minutes before responding. Save yourself from scrambling to delete something you regret writing, especially something that reflects poorly on your personal or professional brand.
3. DO Tweet a day in their shoes. Keep in mind that you are talking to real people and, therefore, it’s often best to take the conversation offline. It’s human nature to want to defend yourself, your friends and your family, but remember that there is a person behind the screen. Communicating without being able to see another person’s body language and facial expressions, or hear the tone in their voice, WILL lead to miscommunication.
4. DO Be witty and humorous in your response. If you are commenting on social media, it’s best to keep things light. Make sure to stay true to your brand image and voice, but if you are able to make light of the situation in a humorous manner, without compromising your character, it will only help to gain you more of a social fan base.
5. DO Proofread. There’s nothing more embarrassing than a comeback with a spelling or awkward grammar mistake. Also, once it’s live on social media you can’t take it back because someone somewhere WILL take a screenshot.
1. DON’T Instigate. If someone writes something rude to you, feel free to defend yourself. If you have a problem with someone, take the high road or at least the in-person road. It’s always obvious who starts the social media war and that’s not a favorable reputation to carry around with you.
2. DON’T Forget the skeletons in your own closet. Basically, “don’t dish it out if you can’t take it.” Before engaging, make sure there is nothing in your own history that can be used as ammo to fuel the fight. This extends to the actions of your family, friends, and tight inner circle.
3. DON’T Bring others into the fight. A person’s family and friends should always remain off-limits. Don’t pull anyone else into the ring with you. On the other hand, if someone writes something rude to your friend and then you start adding your own perspective, it will end up like a three way phone call – confused, pointless and not worth your time.
4. DON’T Say anything you will have to apologize for later. Think very carefully before you respond because you can easily offend your fans, customers and any online spectators. This isn’t a private argument and your words will get twisted. On social media there isn’t a lot of room for explanation so be careful about alienating any group of people with your words.
5. DON’T Drag out a fight on social media. Once the tweets have been hurled and the trending has subsided, it’s time to move on with your life. It’s necessary to have a thick skin on social media and be able to rise above a “Twitter storm.”
Socialfly helps companies expand their online presence and achieve their business goals by developing and executing comprehensive social-media marketing strategies.