New York rapper Pop Smoke will not be forgotten. After “Make It Rain” was posthumously released last night with a feature from Rowdy Rebel, social media has erupted in support of the slain rising star.

Woo x Remembered

Twitter users went off with love for Pop. They mentioned both how great the track is and the amazing potential he had before his tragic murder earlier in 2020.

High-Key Details

The drill track was produced by his frequent collaborator 808Melo and stays consistent with his famous sound.

Produced by Yamaica, Rico Beats and 808Melo, the continues the memory of Pop Smoke with another expression of the distinct vocal styling that captivated fans during his career that was cut short. The choice phoned in feature from Rowdy Rebel provides a refrain from the hard-hitting lines from Pop Smoke on the arresting beat. “Make It Rain” is set to be available on a posthumous LP announced back in May. Originally set to release June 12, the drop of the album has now been postponed to July 3 out of respect for the current protests against racial inequality and police brutality. Steven Victor, who worked closely with the rapper, has also helped launch the Victor Victor Foundation, a non-profit which will work to support Black youth through voter registration efforts and aid programs focused on mentorship and emotional support. (Pitchfork)

Wait, There’s More

Pop Smoke’s long-awaited posthumous album isn’t coming out this week. Universal Music Group executive Steven Victor has updated fans on the project’s delay. Steven went online this week to deliver the crushing news that Pop Smoke’s album will be delayed. Victor detailed how much of a major impact Smoke’s music has had on the world.

“Music is the tool of revolution. We have been watching, along with the rest of the world, as long overdue change starts to take root. We have seen Pop’s music become the soundtrack of the moment, unifying the masses.” -Steven Victor’s Instagram

UMG announce that Pop Smoke’s album will be delayed

Before You Go

Victor ultimately noted the global Black Lives Matter movement as a key reason for pushing the project back. While it won’t drop for weeks, Steven did promise to put out new Pop Smoke music this week.

“Given recent events, we have decided to delay the release of his album out of respect for the movement. “Make It Rain” will be released this Friday, June 12th. The album will be released on July 3rd. Please join us in celebrating Pop Smoke’s legacy. 💫💫💫.” -Steven Victor’s Instagram