The thirst trap is now extending out to AriZona Iced Tea and its unexpected venture into the magazine world. Last week, SOHH had the chance to check out the iconic beverage brand’s 99¢ Great Buy fashion magazine launch.

The kick-off took place at Iconic Magazine where the bodega was transformed into an AriZona inspired space with the magazine on display as well as the brands core beverages & snacks. The launch continued later that evening with an after party at Gold Bar.  Peep below for an up-close look at the new mag!

The magazine, which is reminiscent of an editorial fashion publication leverages and illustrates the AriZona brand through the lens of fashion, photography and editorial. The editorial will highlight New York City through the eyes of AriZona and will include the six features below: