Lil Pump & Kanye West’s “I Love It” Is Nearing 70 Million Views: “Still #1 On All Platforms”

Florida rapper Lil Pump and Kanye West don’t only have a banging single out but one of the most popular videos on YouTube. The duo’s new “I Love It” visual is quickly nearing 70 millions views.

This week, Pump went to Instagram to let fans know the video already has over 60 million looks less than a week after premiering online.

https://www.instagram.com/p/Bno0Z-aFJc6/

Earlier in the week, Pump treated fans to a behind the scenes moment from the video shoot.

https://www.instagram.com/p/Bnmkzrqj3gM/

https://www.instagram.com/p/Bnj463XF17f/

A few days ago, social media had hilarious reactions to the must-see video.

I can't believe Tom Brady was in the new Kanye West + Lil Pump music video pic.twitter.com/bmusnusmom

— Admiral Squishy 🌼 (@Ramwoc87) September 7, 2018

why Kanye and Lil Pump look like Roblox characters in their new video 😭 pic.twitter.com/Dl4ftjUglF

— 👟 (@yeezyboosts) September 7, 2018

"its gore tex" pic.twitter.com/YmjjkwJ7iv

— Seinfeld Current Day (@Seinfeld2000) September 7, 2018

Thank you @kanyewest @lilpump pic.twitter.com/1ZBPqdFjQ5

— Charles (@crohl5) September 7, 2018

I Love it @kanyewest @lilpump pic.twitter.com/xyACJVK77Y

— JAPPA (@JasperBoerstra) September 7, 2018

https://twitter.com/shelleyeeeah/status/1037946542311624704

Why @kanyewest and this dude… @lilpump (yes, no?) built like Roblox? pic.twitter.com/KTFDg1jFrG

— Gaius 🇬🇭 Normanyo (@relevant_roman) September 7, 2018