L.A. Reid Says Future’s Not Making Traditional Rap: “That’s Soul Music” [Video]

Music executive L.A. Reid recently gave his opinion on hip-hop superstar Future and explained why the platinum-selling musician is not your average rapper.

In Reid’s perspective, Future is much more than a standard hip-hop artist.

“I think I might have said that you need a lyric sheet. But it’s a feeling. That’s soul music, what Future is doing. That’s soul music. It’s a different version of it but that’s soul music. That’s not traditional rap. Right? And that’s what you’re saying? But then that would be judging him by a bar. You have to judge artists by who they are.” (“The Breakfast Club”)

Watch L.A. Reid’s full interview on the next page…

This week, Future announced a new deal with tech giant Apple Music.

Miami producer DJ Khaled released a few promotional clips alongside Future on his Instagram page late Tuesday (February 2) night about new music arriving.

LET ME INSPIRE YOU !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! major ? every Friday 8pm est 5pm pct #wethebestRADIO @wethebestmusic @applemusic #beats1 we the best radio contains passion pain music intense world premieres biggest interviews we the best radio will be ground breaking. First ? interview @future will be premiering his new project. The ? is to BE READY !! ?? #Wethebest #? ANOTHER ONE ???

A video posted by DJ KHALED (@djkhaled) on Feb 2, 2016 at 5:31pm PST

major ? every Friday 8pm est 5pm pct #wethebestRADIO @wethebestmusic @applemusic #Beats1 we the best radio contains passion pain music intense world premieres biggest interviews we the best radio will be ground breaking. First key interview @future will be premiering his new project. The ? is to BE READY !! ?? #Wethebest #? ANOTHER ONE ???

A video posted by DJ KHALED (@djkhaled) on Feb 2, 2016 at 7:11pm PST

major ? every Friday 8pm est major ? every Friday 8pm est 5pm pct #wethebestRADIO @wethebestmusic @applemusic #Beats1 we the best radio contains passion pain music intense world premieres biggest interviews we the best radio will be ground breaking. First key interview @future will be premiering his new project. The ? is to BE READY !! ?? #Wethebest #? ANOTHER ONE ???

A photo posted by DJ KHALED (@djkhaled) on Feb 2, 2016 at 7:41pm PST

Khaled broke initial big news to fans on Instagram earlier this week.

I will never stop ? #wethebestmusic @applemusic @wethebestmusic ? every week will be a ? ??#wethebestradio is all about the music ?

A photo posted by DJ KHALED (@djkhaled) on Feb 1, 2016 at 6:53pm PST