Cyrus Langhorne
Dipset leader Cam’ron might want to seriously consider Hollywood once he hangs up the microphone for good after stealing the spotlight in a new Hpnotiq promotional campaign.
In an attempt to re-launch the alcoholic brand, Hpnotiq recruited Killa Cam for a new parody game show called “Word Up.”
Earlier this month, Hpnotiq announced its new partnership with Cam.
Today, Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, solidifies its position at the forefront of culture with a new 360-degree campaign entitled #SINCE2001. Originally launched in 2001, Hpnotiq was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions in the history of distilled spirits. This fall, Hpnotiq is enlisting hip-hop artist Cam’ron, artist Naturel, rapper and artist Yung Jake, and New York-based DJ and entrepreneur Va$htie Kola – otherwise known as the Hpnotiq “Class of 2001” – to tap into consumers’ nostalgia for the 1990s and early 2000s via a full brand makeover. (PR Newswire)
Hpnotiq is geared toward working with companies to provide a nostalgic 1990s and 2000s feel to campaigns.
And now re-enters Hpnotiq. Hpnotiq was Ciroc before Diddy. It was Beats before Dre. It was the original image-driven premium brand that proved the value inherent in the hip-hop and nightlife spaces. Bright blue and tropical in taste, Hpnotiq catalyzed a rush of marketing into the hip-hop community when it launched in 2001. And now as a total brand reset, we’ll witness Hpnotiq return to its roots of irreverence, flamboyance and fun, and a refresh for the age of social media and fast-moving digital conversation. (Press Release)
Back in May, Cam talked about piecing together his final solo album.
“Me and A-Trak are going to finish our [Federal Reserve] project up. He had some touring he needed to do. The Dipset stuff presented the opportunity so therefore we stopped what we was doing to attend our personal business but we’re going to get back on track with that. The A-Trak project will probably come out this fall, hopefully, and this December, we might put out Purple Haze 2. Maybe. If not, it’ll come out April. I may be doing an album based on the pantone color that I’m creating. I don’t want to speak too on it because it’s not signed, sealed and delivered. But we’ll definitely put out a solo Cam project in December, not sure if it’s going to be my final project, Purple Haze 2, which ‘will’ be my final project and being that we’re working on this pantone situation, we may do something in-between that but that’s not definite.” (Revolt TV)
Nah, it wasn’t funny. Sorry
Word, had me sittin here with the blank face wonderin where the funny part was at. And why they bringing Hypnotiq back anyway, i thought that purple sparkly glittery shit (forgot what it’s called) was the new Hypno.
Cam let Harlem down
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