Former G.O.O.D. Music artist Kid Cudi is starting 2015 off on the right foot after reportedly landing a partnership with luxury bag company Coach.

According to reports, Cudder will help bring new life to the popular line’s spring collection.

As the latest heritage brand to tap unorthodox ambassadors, Coach has enlisted Kid Cudi, along with teen actress Chloe Grace Moretz, to front its Spring campaign. The images feature Cudi cozying with a red leather backpack and blue laptop case, the latter inscribed with the lifestyle line’s trademark “C” print. (The FADER)

Check out this big announcement Cudi recently made right here…

Cudder recently broke big movie news on social media.

According to reports, Cudi will share screen time with Hollywood actress Zoe Kravitz.

According to IMDB, Kid Cudi’s character is named Suga. The film stars Kravitz as Roxxy, and Emile Hirsch is on board as Vincent. Vampire Academy actress Zoey Deutch and Smash’s Emory Cohen are also in the flick. The film revolves around a pair of lovers, a “small town loner” and “rebellious punk rocker,” who go on the run. However, violence follows them. Gary Michael Schultz directed Vincent-N-Roxxy. (Billboard)

Last year, Cudi talked about appearing in the Need for Speed movie.

“Be prepared and be ready. A movie like this, a big-budget action film, is kind of like a couple of takes and you gotta be ready to go. I was like one of those guys anyway, flexing those muscles. The same thing will apply for Entourage. I’ll be prepared and ready. Ari Gold don’t play.” (Entertainment Weekly)