Cyrus Langhorne
Top Dawg Entertainment’s Kendrick Lamar might start getting recruited more often to executive produce movie soundtracks. K. Dot’s new Black Panther The Album‘s monstrous first-week sales projects have surfaced.
Based on early estimates, the upcoming superhero flick’s album will easily topple its competition with over 100,000 projected sold copies.
Although its curators would prefer you didn’t call it a soundtrack, the Black Panther album—crafted by Kendrick Lamar, Top Dawg and team to accompany the wildly anticipated Marvel blockbuster, which hits theaters in one week—has arrived, in tandem with an official ST (for the latest steamy installment in the Fifty Shades franchise). Black Panther (TDE/Aftermath/Interscope) 110-120k total activity, 35-40k album 50 Shades Freed (Republic) 50-60k, 30-40k (Hits Daily Double)
This week, Kendrick Lamar and his Top Dawg Entertainment labelmate SZA released their “All The Stars” Black Panther The Album music video.
A huge component for the upcoming flick’s massive popularity is how much social media attention it has received.
All three key movie feeds for Black Panther, on Facebook, Twitter and especially on Instagram popped by 10x on Tuesday from the premiere adding 25K new fans on the day, up from 2K a day. Chadwick Boseman’s Instagram spiked, adding 26,7K new fans yesterday as well. Views on YouTube are spread across owned and earned clocking over 6M views over 48-hours. Compared to other Marvel titles, Black Panther, as a first in a franchise, is tracking ahead of the Social Media Universe of other Marvel sequel openers with a 741 million SMU versus Guardians of the Galaxy Vol. 2 (607M SMU), Captain America: Civil War (599M SMU) and Thor: Ragnarok (560M SMU) when they opened. (Deadline)
Last week, “Insecure” star Issa Rae shared an epic reaction to seeing Black Panther at its world premiere.
“Ohhh! Black Panther, Black Panther, Black Panther, Black Panther – I’m pregnant. The movie impregnated me. Chad Boseman could get it. Michael B. Jordan is the best villain I have ever seen in my life. He could also get it. F*ck me up. … And you know what else? I love Blank Man. I love Meteor Man. But even those movies treated our heros like a joke and Black Panther didn’t play that. It was just black excellence. Black heros. Black women – all I know is I’m inspired and every other creator I saw tonight was also inspired. So I can’t wait to see what this sh*t spawns. I can’t wait to spawn some sh*t. Ryan Coogler. Incredible cast. Incredible producer.”
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