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Kendrick Lamar’s First-Week Sales Projections Take Slight Dip

Written By Rosario Harper

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Top Dawg Entertainment artist Kendrick Lamar‘s To Pimp a Butterfly is still en route to dismantle its competition on the sales chart next week despite a minor dip in projections.

Based on weekend estimates, the LP should still sell at least 300,000 copies in its first week.

Kendrick Lamar will top next week’s albums and SPS charts with the year’s second-largest debut, behind only Drake. This will be the 10th album this year to debut over 100k. By this time last year, only four albums had hit six figures. Here’s how it looks in Sales Plus Streaming (SPS) and albums as we head into the weekend:

*Kendrick Lamar (TDE/Aftermath/Interscope) 340-365k SPS (300-325k albums)
Empire ST (Twentieth Century Fox/Columbia) 80-85k SPS (60-65k albums) (HITS Daily Double)

Check out the initial projections on the next page…

First-day estimates had the album selling up to 375,000 copies.

Physical copies of Kendrick Lamar’s How to Pimp a Butterfly are just now arriving in many stores, making today’s projections somewhat tenuous; those projections are likely to grow throughout the week. Here are this week’s key debuts, with both Sales Plus Streaming (SPS) numbers first, followed by albums:

Kendrick Lamar (TDE/Aftermath/Interscope) 350-375k SPS (300-325k albums)
Modest Mouse (Epic) 70-7k SPS (65-70k albums) (HITS Daily Double)

G.O.O.D. Music head Kanye West, Pusha T and rap veteran Bun B took to their Twitter pages to applaud K. Dot’s newest solo offering this week.

Various musicians boasted about K. Dot’s new LP on Twitter Monday (March 16).




Written by Rosario Harper

SOHH.com Writer. When I'm not covering hip-hop news and announcements, I'm deep into an Audible book and eating veggies.


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