Top Dawg Entertainment’s Kendrick Lamar is the king of 2017 record sales. Or will be. The hip-hop star’s new DAMN. album is reportedly now en route to sell over 500,000 copies.
The latest projections have Lamar’s solo project easily turning into the biggest opening week debut of 2017.
This week, Kendrick blew fans away with his new “DNA” music video.
It stars actor Don Cheadle, who kicks off the video by interrogating Kendrick. “Kendrick Lamar, two first names, huh,” he says. “What the fuck is up with that?” He then proceeds to lip sync the song, switching off with Kendrick. The end of the video features a new outro not found on the album version of the song, and the visual ends with Schoolboy Q walking towards the camera before punching it out. (Pitchfork)
Lamar’s new “Humble” anthem is currently the theme of this year’s NBA playoffs.
The NBA playoffs have a history of iconic theme songs, from “Roundball Rock” when the games were shown on NBC, to the ABC/ESPN era with Pitbull chanting “PLAYOFFS” in a remix of “Timber” with Kesha. This year’s playoffs theme song is (objectively) a lot better than what’s been in played in years’ past: you’ll be hearing Kendrick Lamar’s “Humble” a lot for the next two months. It’s a cleaner version, given that it’s on broadcast television, but having that song be the theme is an automatic win for the NBA. (SB Nation)
The NBA playoffs start tomorrow at 3 ET on ABC.
— NBA on ESPN (@ESPNNBA) April 14, 2017