West Coast rapper Kendrick Lamar is staying in the headlines this week after appearing in the new Flying Lotus music video “Never Catch Me.”

The long-awaited visual premiered online Wednesday (October 1) evening.

The dark visuals start off at a funeral for a young boy and girl, but the sadness soon fades. Their souls rise out of their coffins and start to dance in front of the mourners before playing games in the backyard. With a smile on their faces, they drive off in a hearse as children chase them down the street. The song will appear on Flying Lotus’ album You’re Dead! (due Oct. 7) featuring Snoop Dogg, Thundercat, and Kendrick. (Rap-Up)

The new music video goes pretty dark right here…

Flying Lotus recently discussed how the Kendrick collaboration came together.

“It just came about sort of naturally. He came through the crib and recorded it and it was great. The funny part is, though, that he wanted to keep that shit for his album. When I first sent him the track, he was trying to convince me to give it to him. Like, ‘Nah, man, I need that!'” (Rolling Stone)

Last month, Kendrick revealed he would like his next album to arrive before 2014 ends.

“I’m hoping to push it out before 2015,” Lamar said in an interview. “I’m gonna say that. I’m working hard in the studio. … When I go into creating an album or any type of song, I usually cut off everything from the radio because you can easily be influenced from songs that you like, songs that you may not like. So I said, ‘I’m gonna go in the studio and I’m going to do what I feel organically without being confined to industry standards or what people assume that I should do.’ Because, at the end of the day, man, I’m an artist and I would hate to be stagnant.” (97.1 AMP Radio)

Last week, Lamar said he received permission from music pioneer Ronald Isley for a sample on his new “i” record.

“I think music is universal. It’s an expression. No matter how it comes across, as long as it always remains you, that’s how they’re gonna respect it and they’re gonna have a connection with it. I got a chance to meet [Ronald Isley] and even got him on the ad libs for the record,. You can hear him. … I record a bunch of ideas and I really just sit and live with them until I feel like they got a potential of being a ten. Those be the keepers.” (“Big Boy’s Neighborhood”)