Semaj McLeod
In what started as a tease to a potentially new era, Kendrick Lamar on Baby Keem’s "Family Ties" let off the bar “new flows coming, be patient brother”. Well the people were patient and today they were rewarded. Kendrick Lamar has announced his long-awaited final project is just weeks away.
Kendrick had announced in a reply to a tweet that he is “officially retired”. He also shared a link to a website with a press release slip.
“From the desk of oklama, for immediate release, the following statement was released today, by oklama, through is company PG Lang at 11:00am PT in Los Angeles, CA”
The press release listed the album name as Mr. Morale & The Big Stepper. The album is Kendrick’s last under TDE and is due May 13.
Kendrick also announced the creation of his label and collective, PG Lang, to which his cousin Baby Keem, is signed.
In the time after his last project in 2017 DAMN, Kendrick Lamar has found himself in the shadows or in his own words “pops out only on occasion brother” but with the announcement of his new project, it truly marks the start of a new era for Kendrick.
Fans and music lovers have no idea what to expect from this new era of Kendrick, an artist who cemented his legacy in hip-hop and music due to his ability to grow and change with every project.
The Big Stepper
In the music landscape, Keem has been the source of Kendrick’s only real appearance in music in the recent times. He featured twice on Keem’s freshman and gold-certified album The Melodic Blue on “Range Brothers” and the Grammy award-winning “Family Ties.”
Meanwhile, Lamar is expected at The Rolling Loud Festival after the organisers listed him in the line up for this year’s edition.
