Top Dawg Entertainment’s Kendrick Lamar flew out to New York City to debut his new “King Kunta” music video live from Manhattan’s Times Square this week.

The new To Pimp a Butterfly visual premiered on a New York billboard last night (April 1).

Self-proclaimed King of New York Kendrick Lamar may have premiered his video for “King Kunta” in the middle of Times Square on Wednesday evening, but don’t be mistaken: The good kid’s mad city of choice is still Compton, Calif. That’s evident in the new clip, which features Kendrick and friends strolling through the So-Cal streets, dancing in a parking lot, and doing some ferocious rapping while mulling over a beer purchase at a bodega. (Entertainment Weekly)

Check out the music video on the next page…

Lamar hinted at the video premiere on social media April 1.

Social media posts of K. Dot in California recording the visual surfaced online last Thursday (March 26).

According to reports, the LP sold 123,000 copies in week two.

To Pimp a Butterfly — which was released through Top Dawg/Aftermath/Interscope Records — moved 123,000 equivalent album units in the week ending March 29, according to Nielsen Music (down 66 percent). (Billboard)