Grammy-winning rapper Kanye West is making sure his Yeezy brand makes it all the way to New York City. New footage and pics have emerged of Ye’s Yeezy Season 6 getting the proper Big Apple treatment.

Over the past few hours, social media has captured Yeezy branding underground at some of New York’s subway stops.

This week, Kanye’s wife Kim Kardashian showed off a Yeezy Season 6 billboard in the New York’s Times Square.

A few days ago, Kim gushed over her love for Kanye’s signature Yeezy sweatpants.

I’m addicted to sweats! #yeezy

A post shared by Kim Kardashian West (@kimkardashian) on

Earlier this week, Kim K flexed her Yeezy admiration with an insanely awesome doormat.