Grammy-winning rapper Kanye West is showing the world he has a strong connection to the fashion world by selling out his Yeezy Season 1 collection across the nation.
According to reports, Ye’s high-profile line has sparked massive interest at luxury boutiques like New York City’s Barneys store since its release last week.
Tom Kalenderian, executive vice president and general merchandise manager of men’s and Chelsea Passage at Barneys New York, said lines formed outside of the company’s Madison Avenue flagship store on Thursday morning. Customers had to secure a wristband on Wednesday night to shop the collection. It was carried at 16 Barneys’ locations and released on its e-commerce site at 10 a.m. Thursday. (WWD)
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Ye’s new line has also generated interest from the digital retailer market.
Online men’s wear retailer Mr Porter picked up 16 ready-to-wear pieces and two colorways of the 950 Boot. Sam Lobban, buying manager for the site, called the demand for the product “huge” and said everything sold well across the board. The retailer will also sell the next colorway of the 350 Boost sneaker, which Lobban said could be “worn by anyone.” (WWD)
Kanye’s pricey 950 Boot has sold out at various locations.
It seems that the most popular item was the 950 Boot, which retails for $585. It was the first to sell out at Barneys and at Wish, a streetwear store based in Atlanta. (In Style)
Ye initially treated fans to a look at his fancy line back in February.
When the “Only One” rapper made his debut as a designer with Yeezy Season 1 earlier this year in February, he didn’t just make fans out of Kim Kardashian and Kylie Jenner; he won over 30 formidable buyers—who are responsible for the current shortage of inventory. (ELLE)