Grammy-winning rapper Kanye West‘s sneakers might make the Chicago Bulls play better in NBA 2K17. A screenshot has surfaced of Ye’s Yeezy Boost sneakers officially in the upcoming 2K Sports title.
After growing anticipation, proof of Kanye’s must-own digital kicks now exists.
As promised earlier this summer, the adidas Yeezy Boosts will be making their in-game debut in the latest installment of the franchise. For now, the Yeezy 350 Boost has been confirmed, with the status of the 750 unclear at the moment. While it may seem like a bit of a reach to make casual sneakers playable, Lakers’ guard Nick Young actually laced up Yeezy Boosts for games last season. (Sole Collector)
Earlier this year, buzz developed about Ye’s sneakers appearing in NBA 2K17.
“I’m really excited about NBA 2K17,” Singh said in an interview. “Finally, we get to play underwater basketball in an underwater arena. I think this is what people have wanted. You know the other thing weou get to do next year is finally, Yeezys, are coming to NBA 2K17.”
Recently, NBA 2K Senior Producer Rob Jones spoke to SOHH about working with high-profile musicians on current and past titles.
“I think our collaborations coming from multiple things. We’ll know somebody and we’ll know they’re a fan of what we’re doing and we’re the same as any other entertained person. We’re fans of somebody’s music while we’re playing our video game all day long. When you reach out and you’re like, “Hey, can we collaborate on this stuff?” A lot of times those guys are very happy and obviously there’s a business side to it as well. I find it beneficial to all of us that we’re doing things.” (SOHH)
Jones also recalled 2K collaborating with rap mogul Jay Z on NBA 2K13.
“We reached out to Jay Z and when we talked to him, there were certain terms that he thought he wanted us to abide by and he just kind of was like, “Hey, if I’m going to do it, I want to make sure it’s done right. I want to make sure I get approval over all of the things I’m seeing.” We were like, “Yes!” On the creative side, we make a great game. We can’t say that we are artistically and musically inclined to create a visual product or an audio product that people are going to want to purchase but I think it was just a perfect marriage.” (SOHH)