Grammy-winning rapper Kanye West‘s The Life Of Pablo album is still must-hear material. Yeezus’ 2016 studio release has reached platinum status off streaming plays – alone.
According to reports, Ye’s most recent LP is sitting on plat without having to solely rely on album sales.
On Tuesday (April 4), Pablo achieved platinum status, according to a press release from the rapper’s label Def Jam. A rep for the Recording Industry Association of America (RIAA) confirmed the certification to Billboard. While the label says that the project is the first streaming-only album to go platinum, Billboard reported last April that TLOP was briefly available for sale on West’s official site upon its release in February. (Billboard)
— RIAA (@RIAA) April 4, 2017
Last October, a plaque surfaced of Kanye’s album reaching platinum status from sales.
Back in April 2016, Kanye’s wife Kim Kardashian revealed their daughter actually destroyed the album before its release.
“Kanye had every single rap in his iPhone before he really started working on [The Life of] Pablo and then North flushed it down the toilet and they could not be retrieved. We sent it to like four places.” (“Kocktails With Khloé”)
Past reports revealed Ye’s new album had reached nearly 100 million streams since its mass release in early April.
Although sales will likely account for a minuscule piece of his total (The Life of Pablo is for sale only on his website), Kanye West may be a contender for #1 on our next Sales + Plus Streaming (SPS) chart. Since going wide to Spotify, Apple Music and other services last week, preliminary data suggests Pablo (G.O.O.D./Def Jam) is on track for some 90m streams, which would put him at 60k+ SEA. (HITS Daily Double)