According to reports, Kanye’s popular Yeezy adidas line is running eBay’s sneaker craze.
And speaking of a 400 percent markup, HighSnobiety identified the winner in the sneaker race for the past three months in terms of price. It’s Kanye West’s Yeezy 750 Boost “Glow,” the shoes that shine like a million Snapchats played in the night. A pair is, on average, priced at $1,471 on eBay, according to StockX, a price tracking website. Adidas originally sold them for $350 when they came out in early June of this year. (At the time of publish, the most expensive pair on eBay is $2,699. (Vanity Fair)
Last month reports claimed Ye’s recent adidas partnership deal could land him a billion dollars.
Kanye West’s new partnership with Adidas could make him A BILLION DOLLARS … TMZ has learned. Our sources say it will take a few years to get the stores and merchandising up to speed, but the projections call for profits that could line Kanye’s designer pockets to the tune of a cool bil. (TMZ)
Yeezy’s new deal expands his merchandise with new gear and collections.
On Wednesday morning, the brand went public with details of a long-term relationship with West that will include the creation of sneakers, apparel, gear, and retail stores for his Yeezy line. The new partnership between the two will form an entity called “adidas + KANYE WEST.” “These past two years adidas and Yeezy have given a glimpse into our future,” West said, via press release. “This partnership illustrates that anyone with a dream can dream without limitations.” (Complex)
Kanye’s Yeezy Boost sneakers are expected to appear in the upcoming NBA 2K17 video game.
“I’m really excited about NBA 2K17,” Singh said in an interview. “Finally, we get to play underwater basketball in an underwater arena. I think this is what people have wanted. You know the other thing weou get to do next year is finally, Yeezys, are coming to NBA 2K17.”