Kanye West Yeezy Season Is Coming, NYC Takeover Plans Unveiled

Written By Cyrus Langhorne

Kanye West
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Grammy-winning rapper Kanye West is headed to the Big Apple. The G.O.O.D. Music boss will return to New York City for his Yeezy Season 4 fashion show.

According to reports, Yeezy’s big event will go down in early September.

Kanye West is to hold his Yeezy Season 4 fashion show on September 7. West‘s representative confirmed that the show will be held in the afternoon on the first day of New York Fashion Week, but said that the event’s time and place will be announced at a later date. (WWD)

Back in February, Kanye blew fans away with his star-studded Yeezy Season 3 NYC rollout.

Taking place in February, the sold-out Madison Square Garden show also acted as the album premiere for The Life of Pablo. The star-studded event was attended by the likes of Jay Z, 50 Cent, Jennifer Hudson, Lil’ Kim, Pusha T, Travis Scott, Vic Mensa, 2 Chainz, and the Kardashian-Jenner family. (Rap-Up)

Adidas Global Director of Entertainment and Influencer Marketing Jon Wexler recently talked about working on Kanye’s Yeezy Season 1 line.

“We made Season 1 with him and then he’s been doing Season 2 and 3 on his own ever since. So, we were really thrilled with how the apparel performed when we were part of Season 1. When you work with creative people, you don’t want to limit their creativity and I feel like one, it wasn’t our core competency, we’re much more athletic-looking stuff. I wear a lot of that [Yeezy Season] apparel – Kanye has an ability to see the future and will it into being through his messaging and his network – we’d be open to [working with Yeezy Season again].” (“The Breakfast Club”)

A few months ago, rap star French Montana boasted about Kanye’s fashion and sneaker line.

“Shout-out to Kanye. He never shot no video for his own [The Life Of Pablo] album and he came out for me. So I love him for that. Yeah, that’s really dope, man. He’s really great as a big brother. He’s doing really great. He’s in great spirits. He actually has the best clothing line and sneaker line on Earth right now. His music’s incredible. I feel like he’s on top of his game. This thing is called entertainment. Let’s not forget that. So you know, he entertains people. I love that about him. He speaks his mind.” (USA Today)

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Written by Cyrus Langhorne

SOHH.com Writer. When I'm not covering hip-hop news and announcements, I'm deep into an Audible book and eating veggies.

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