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Grammy-winning rapper Kanye West is really starting to realize his “I Love It” video is a massive phenomen and celebrating with some customized merchandise. The rap star went to social media to reveal what he’s putting together.

Over the past few hours, Kanye jumped on Instagram to share what merch ideas he has.

Kanye and Lil Pump’s “I Love It” video has reportedly made YouTube history.

Last week, Lil Pump geeked out over the video having over 60 million views.

A few days ago, Pump treated fans to a behind the scenes moment from the video shoot.

View this post on Instagram

Ur such a fucking hoe

A post shared by @ lilpump on