Cyrus Langhorne
Grammy-winning rapper Kanye West has fans wondering what's coming up after releasing a mysterious countdown clock onto his Twitter page.
While details remain mum, Yeezy alerted Twitter followers late Thursday (February 5).
https://twitter.com/kanyewest/status/563504436560289793
Check out what some sites think the countdown really means on the next page…
Some media outlets speculate the countdown is connected to his upcoming adidas collection unveiling.
Given reports that the rapper will unveil his year-in-the-making new Adidas line on Thursday, Feb. 12 (which is when the countdown ends), during New York Fashion Week, the odds are good that Yeezy.Supply is teasing a sportswear collaboration, and not one with a Beatle. (Wall Street Journal)
With Kanye’s adidas launch on deck, the company unveiled a new digital application to promote its products this week.
adidas has announced the launch of adidas Confirmed, a revolutionary sneaker reservation app which will debut the release of its highly anticipated collaboration with Kanye West. Sneakerheads will receive push notifications for the most coveted releases, before allowing them to reserve a pair in their size at local adidas stores and select wholesale partners. (Hypebeast)
The new app officially launched Tuesday (February 3).
The adidas Confirmed app, released for the first time today, is a new and improved way for consumers to get access to the brand’s limited edition sneakers. It allows users to reserve sneakers from their phone by leveraging geo targeting technology. The tech verifies an individual’s location in an effort to protect consumers from abhorred “bots” that attempt to game the system and often interfere with launches through social media promotions on networks like Twitter. (Forbes)
