Grammy-winning rapper Kanye West has updated fans awaiting his new The Life Of Pablo album to arrive worldwide by revealing it will only be up for grabs on streaming service TIDAL.
Yeezy broke the big news to fans on his Twitter page this week.
Reports claim Yeezy’s decision to release his album exclusively through TIDAL has helped the service compete against other streaming companies like Apple and Spotify.
With exclusive streaming rights to Kanye West’s new album The Life of Pablo firmly secured, Tidal has used that as a platform to jump to the top of Apple’s App Store charts as new users eager to hear the rapper’s latest work come on board as subscribers. It’s the first time that the streaming service—which has endured a rocky start since it was relaunched by rapper Jay Z early last year—has hit number one on the app rankings. (Fortune)
Last weekend, Kanye asked fans to join the growing music and entertainment streaming service on Twitter.
https://twitter.com/kanyewest/status/698972107166892032
https://twitter.com/kanyewest/status/699089796690534401
https://twitter.com/kanyewest/status/699089896066121728
Kanye’s wife Kim Kardashian West and brother-in-law Rob Kardashian showed support for his new The Life Of Pablo album last weekend.