Grammy-winning rapper Kanye West is branching out. The hip-hop star has announced plans to open up Yeezy offices in at least three key markets outside of California.
Ye went to Twitter Friday (April 20) to reveal his fashion brand will have locations open in at least two more U.S. spots plus Europe.
Yeezy is based in Calabasas but will also be setting up offices in New York London and Wyoming
— ye (@kanyewest) April 20, 2018
the world is our office
— ye (@kanyewest) April 20, 2018
style is genderless
— ye (@kanyewest) April 20, 2018
strive for universal consciousness not segregated consciousness
— ye (@kanyewest) April 20, 2018
everything is so planned these days. People appreciate spontaneity and honesty.
— ye (@kanyewest) April 20, 2018
iterations of ideas are how culture evolves.
— ye (@kanyewest) April 20, 2018
sharing is community holding information is capitalism
— ye (@kanyewest) April 20, 2018
images are limitless and words aren't. Words are defined
— ye (@kanyewest) April 20, 2018
I don’t believe in horizontal hierarchy. If you build a ladder too high it’s actually most dangerous for the people at the top.
— ye (@kanyewest) April 20, 2018
all you have to be is yourself
— ye (@kanyewest) April 20, 2018
https://twitter.com/kanyewest/status/987398904017649664
https://twitter.com/kanyewest/status/987386965984079873
https://twitter.com/kanyewest/status/987386205045112832
https://twitter.com/kanyewest/status/987385383485825024
https://twitter.com/kanyewest/status/987384134992412672
I need a water proof silk nylon as soon as possible.
— ye (@kanyewest) April 20, 2018
people are celebrating real ideas and vibe. Not just hype
— ye (@kanyewest) April 20, 2018
[Kanye West: 5 Things You (Probably) Didn’t Know About His Yeezy Season]
Recently, Kanye talked about having bigger desires than putting out successful Adidas and Yeezy apparel.
“At Adidas, I have Yeezy, but it’s a namesake brand. It’s my nickname. We do these sneakers that sell out and we get, “Oh, this is the number one brand on Women’s Wear Daily.” And I don’t wish to be number one anymore, I wish to be water. I wish to be closer to UNICEF or something where I can take the information that I have and help as many people as possible, not to just shove it into a brand.” (The Hollywood Reporter)
Ye also revealed his intent to put out a philosophy book.
“I go to an extreme. I’ve got this new concept that I’ve been diggin’ into. I’m writing a philosophy book right now called Break the Simulation. And I’ve got this philosophy — or let’s say it’s just a concept because sometimes philosophy sounds too heavy-handed. I’ve got a concept about photographs, and I’m on the fence about photographs — about human beings being obsessed with photographs — because it takes you out of the now and transports you into the past or transports you into the future. It can be used to document, but a lot of times it overtakes [people]. People dwell too much in the memories. People always wanna hear the history of something, which is important, but I think it there’s too much of an importance put on history.” (The Hollywood Reporter)