Grammy-winning rapper Kanye West has upped the bar for how music videos should look with the rollout of his new “Wolves” visual.
Yeezy teamed up with fashion brand Balmain Paris for his new seven-minute black-and-white music video.
Kanye West doesn’t release as many videos as he used to, but he returns on Friday with the official visual for “Wolves,” which serves as part of his newly-announced Balmain campaign. In the video, Kanye is walking on a runway, while Kim Kardashian, Sia, and Vic Mensa are also featured throughout. (Complex)
Kanye is involved in a new Balmain campaign.
— Joan Smalls (@joansmalls) July 25, 2016
Last month, reports claimed Ye’s recent adidas partnership deal could land him a billion dollars.
Kanye West’s new partnership with Adidas could make him A BILLION DOLLARS … TMZ has learned. Our sources say it will take a few years to get the stores and merchandising up to speed, but the projections call for profits that could line Kanye’s designer pockets to the tune of a cool bil. (TMZ)