Kanye West Makes It Rain Yeezys On His Former Enemies

Written By Cyrus Langhorne

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1.5k Views 1 Comment

G.O.O.D. Music‘s Kanye West has stayed true to his promise to deliver handfuls of his adidas Yeezy Boost sneakers to paparazzi this week.

According to reports, Kanye hooked up various freelance cameramen with their own pairs of Yeezy kicks.

We got ‘Ye back in November when he promised he’d hand out the shoes for all the paps’ hard work. Seemed like big talk at the time, but earlier this week he delivered to a bunch of freelance camera guys. Totally free of charge! At $200 a pop, it’s a pretty generous gift. We’re told he also sent out more than 100 pairs to everyone who guessed his album name correctly. (TMZ)

One of the paps has posted up proof of Yeezy’s unexpected gesture.

Kanye’s Yeezy Boost sneakers are expected to appear in the upcoming NBA 2K17 video game.

“I’m really excited about NBA 2K17,” Singh said in an interview. “Finally, we get to play underwater basketball in an underwater arena. I think this is what people have wanted. You know the other thing weou get to do next year is finally, Yeezys, are coming to NBA 2K17.”

Recently, Adidas Global Director of Entertainment and Influencer Marketing Jon Weller talked about working with Kanye.

“Yeezy is Kanye. They’re synonymous. He’s very hands on in designing it, marketing it, communicating it, it’s been very dynamic to be a witness to the whole process and the participants – we definitely have conversations that are open and honest about our business and our capabilities. The Madison Square Garden show that we just did, I think it was really unorthodox – that idea was something he put on the table with us in November in 2014 when he went to Portland when he saw a sample of the shoe – we had the convo at that time. That would have been epic to do that in February 2015 with the 750 coming out. But with [NBA] All-Star [Weekend] being in New York, being Fashion Week – we put a pin in it and said, ‘Let’s work backwards from that date and do something really epic.’ It played out and worked really great. 20 million people watched it. It was quite a production.” (“The Breakfast Club”)

1 Comment

Written by Cyrus Langhorne

SOHH.com Writer. When I'm not covering hip-hop news and announcements, I'm deep into an Audible book and eating veggies.

One Comment

  1. the worst kicks ever!!! who is buying these ugly ass deck shoes ahoy captain lol!!! addidas need to wake up and fire who ever gave these horrible things life!!! zx, torsion, samba, gizzelle,kicks all classic addidas!!! 

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