Grammy-winning rapper Kanye West is letting the world see his Season 2 clothing line is much more than just a men’s brand.
Yeezy jumped on Twitter Monday (June 6) to unveil his women’s line of Season 2 shoes.
— END. (@endclothing) May 31, 2016
Fashion collaborator Jean Touitou recently revealed his high-end retailer A.P.C. would start selling Yeezy Season 2 gear this summer.
Yeezy Season 2 will be available at A.P.C.’s Paris, New York, and Los Angeles locations starting in July. As for what he thinks about the clothes themselves, the raw denim master stated, “I think they’re really good, and I’m not the only one.” While Yeezy Season 1 received some backlash for it’s high price tags, Yeezy Season 2 is supposed to be priced similarly to A.P.C.’s own products. (GQ)
Adidas Global Director of Entertainment and Influencer Marketing Jon Wexler recently talked about Ye falling back on working with the sportswear company for Yeezy Season 2 and 3.
“We made Season 1 with him and then he’s been doing Season 2 and 3 on his own ever since. So, we were really thrilled with how the apparel performed when we were part of Season 1. When you work with creative people, you don’t want to limit their creativity and I feel like one, it wasn’t our core competency, we’re much more athletic-looking stuff. I wear a lot of that [Yeezy Season] apparel – Kanye has an ability to see the future and will it into being through his messaging and his network – we’d be open to [working with Yeezy Season again].” (“The Breakfast Club”)
In March, Kanye provided some major updates on his adidas line.