Grammy-winning rapper Kanye West and Kim Kardashian West are reportedly the latest celebrities to be featured in a trendy sweater campaign.

According to reports, clothing brand Fresh Brewed Tees has experienced an upsurge in the sale of new KimYe sweaters.

Kim Kardashian may be the West family matriarch but when it comes to ugly Christmas sweater sales … Kanye’s the man in charge. Tony Madalone, the owner of Fresh Brewed Tees tells TMZ his Ye and Kim sweaters are flying off shelves. But when you break it down, Kanye’s gear is outselling Kim 8-1. We’re told they’ve already sold hundreds of the sweaters with orders still pouring in. (TMZ)

Check out what good deed Kanye West and Kim Kardashian have done this week on the next page…

Earlier this week, Kim announced she and Kanye would donate 1,000 shoes to a good cause.

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This week, Kanye’s sister-in-law Khloé Kardashian spoke on seeing his newborn son Saint in-person.

“My little nephew was born, he is so cute and so perfect. I love him. And mommy and daddy are doing fantastic.” (E! Online)

Saint’s mom Kim Kardashian announced her son’s name on Twitter Monday (December 7) afternoon.