Earlier this year, Kanye West started Donda Sports and a clothing line with the same name. Clients such as Aaron Donald and Jaylen Brown are leaving the agency after Kanye’s controversial comments.
In the wake of Kanye West’s comments deemed anti-semitic, the Yeezy mogul lost two clients from his sports agency, Donda Sports. Los Angeles Rams defensive tackle Aaron Donald and Boston Celtics forward Jaylen Brown were named as the two clients who left Donda Sports with statements on Twitter.
In Donald’s statement, he and his wife, Erica, wrote that Kanye’s comments were the “exact opposite” of how they live and raise their children. Also, Brown’s statement mentioned he stands strong against hate speech and would terminate his membership with Donda Sports.
Meanwhile, NFL receiver and friend of Kanye, Antonio Brown, showed his support by simply tweeting #DONDA and that he is choosing to remain the president of Donda Sports amid the controversy of Kanye’s comments.
Kanye West Signs NBA’s Jaylen Brown & NFL’s Aaron Donald To DONDA Sports
Continuing his epic 2022 brand rollouts, Kanye West signed two star athletes to his marketing agency, DONDA Sports – Los Angeles Rams defensive tackle Aaron Donald and Boston Celtics guard Jaylen Brown.
The new agency is another Kanye brainchild that helps athletes off the court and field, rather than impacting their sports decisions.
Donald revealed that he signed to DONDA Sports on the I Am Athlete podcast. Brown, who was heading to his first NBA Finals at the time, was the first NBA player to sign with DONDA Sports.
Brown is known for his political and social awareness and has expressed publicly that he would love to make a difference. He cites Ye’ as a good friend and partner for these initiatives.
Coach Kanye
Earlier this year, Kanye released his “DONDA Sports” clothing line. The clothing line went up on his site, DONDA-sports.com, and features a logo of DONDA Doves on the home page.
The shop features a DONDA Doves hoodie priced at $200, DONDA Doves shorts for $140, and DONDA Doves Socks for $60. Items purchased will be shipped within eight to twelve weeks.
The DONDA Doves – a high school basketball team from Kanye West’s DONDA Academy – is home to some of the top high school basketball prospects in the country, including Jalen Hooks, a 6-foot-7 junior out of Indiana with offers from Kansas, Michigan State, and Purdue, and Jahki Howard, a 2024 basketball recruit.