Kanye West recently filed a trademark application for a new line of Yeezy "sock shoes." The filing by Ye's holding company Mascotte Holdings was submitted to the U.S. Patent and Trademark Office on May 4. This move indicates the Yeezy mogul’s continued interest in expanding his brand and exploring innovative footwear designs.
Yeezy Sock Shoe Trademark Filing
Ye’s trademark application for the Yeezy “sock shoes” includes a drawing labeled “Yzy sock shoes.” The filing by his company, Mascotte Holdings, encompasses a range of products, not limited to footwear but also extending to clothing, headgear, games, toys, sporting goods, “socks with leather soles,” and more.
While the specific intentions behind the trademark have not been clarified, it hints at potential product launches and new additions to the Yeezy line.
Adidas Split & Future Endeavors
It is worth noting that Kanye West’s collaboration with Adidas ended in October 2022 after he made controversial antisemitic comments on Twitter. Since then, the rapper-turned-businessman has been exploring new opportunities for his Yeezy brand.
While the trademark filing for the “sock shoes” indicates his ongoing creative pursuits, it remains to be seen if this will lead to a monetized product launch or a different form of brand expansion.
In recent news related to Kanye West, it was announced that Adidas would sell off the remaining Yeezy inventory and donate the proceeds to charitable organizations. Furthermore, it appeared Kanye trolled Adidas by setting up one of his offices next door to one of their stores, adding a touch of his distinctive humor to the situation.
Ye has also expressed his political ambitions, announcing his intention to run for president in 2024 after his previous run in 2020. This aligns with his interest in utilizing his influence and platform to effect change on a broader scale.
In addition to his music and fashion ventures, Kanye West is expanding his reach into media. A Kanye documentary and podcast are currently in the works through a collaboration with the British network BBC, providing fans and enthusiasts a deeper insight into the artist’s life and creative process.
“Fenty Hair” Is In The Works
Rihanna filed a trademark for Fenty Hair through her private limited company Roraj Trade LLC in 2022.