Yeezy, Solange Knowles and more are featured donning fresh Helmut attire in a new campaign pic.
In images shot by Exactitudes founders Ari Versus and Ellie Uyttenbroek, the cult of Helmut is portrayed as diverse and yet banded together by its obsession with the brand, with each person wearing a mix of archive, re-edition, and new Helmut Lang pieces designed by Shayne Oliver. West sports his own archive pieces, while Solange mixes Lang’s re-edition styles (a Tom of Finland tee) and new shorts designed by Oliver. (Vogue)
HELMUT LANG FANS seen by EXACTITUDES® New York, 2018 Established in 1994, Exactitudes® is an ongoing photographic project by Ari Versluis and Ellie Uyttenbroek focused on documenting underground subcultures and global communities. To celebrate Helmut Lang Re-Edition, @isabellaburley invited Exactitudes® to capture cross-generational Helmut Lang collectors and fans wearing Volumes 1 and 2, marking their first collaboration with a brand. WWW.HELMUTLANG.COM PHOTOGRAPHY Ari Versluis & Ellie Uyttenbroek – Exactitudes® EDITOR-IN-RESIDENCE Isabella Burley CREATIVE ADVISOR Ava Nirui CASTING Danielle Emerson PRODUCTION Mary Turpin
Along with Ye and Solange, celebs like Johnny Petrozzino and Grace Lee Gee made the cut.
The full lineup, from the top left row, includes Jimmy Grillo, Alison Marie Isbell, Yohana Lebasi, Grace Lee Gee, Kanye West, Dominik Halas, Solange Knowles, Eric Lawrence, Rhamier Auguste, Johnny Petrozzino, David Gagliardi, and Anna Santangelo. (Harpers Bazaar)
Back in 2015, Kanye West dished on his love for designers like
“You guys know my fucking influences. I’ve got four influences and it’s written all over the face, you know the combination. Just as much as Drake is influenced by Kanye West, you know my f*cking influences. You see Raf Simons right there, you see Helmut, you see Margiela, you see Vanessa [Beecroft], you see Katharine Hamnett. It’s blatantly right there. I’m not going to try and act like I was influenced by a f*cking dog walking down the street that broke its ankle that I had a heartfelt discussion with. I had a heartfelt discussion with all of these f*cking Helmut Lang images that I stared at for so many years. I had a heartfelt discussion with my Tumblr. (Vogue)