Forner Interscope Records CEO Jimmy Iovine has stepped up to speak out on seeing his co-founded Beats By Dre headphones receiving a widespread ban from the National Football League (NFL).
Instead of showing frustrations, Iovine laughed at the publicized ban.
“We didn’t do anything, and now the players are going out and putting black tape on our logo,” Iovine said during a talk at University of Southern California’s Global Conversation. “It’s like, I can’t believe I’m this lucky,” he said, laughing. “I feel like sending them the tape.” (Business Insider)
Jimmy gives his explanation to why the NFL had to ban Beats right here…
Iovine also considered what most likely sparked the ban.
“What happened there, you have a tech company that’s culturally inept,” Iovine said. “There’s no one at the company that said, ‘If you ban these guys, you’re going to look bad to the young people, and they’re going to look like superheroes even though they’re just pure capitalists — well they’re not pure capitalists, but they’re real capitalists and [they] sold that company to Apple — but you’re going to make them look like the underdog.” (Business Insider)
The NFL fined San Francisco 49ers star Colin Kaerpernick rocking the Beats By Dre headphones in early October following a game.
And while his headphones were bright pink, purportedly to pay homage to Breast Cancer Awareness, Kaepernick paid for the indiscretion. He said Thursday the league fined him $10,000. So did Beats, with whom he has an endorsement deal, pay his fine? “I’m going to let that be unanswered,” Kaepernick said. (ESPN)
Pictures and footage of NFL player Richard Sherman donning the banned headphones prior to last week’s “Monday Night Football” broadcast recently popped up online.
Richard Sherman was shown wearing Beats By Dre headphones on ESPN’s telecast tonight right before they discussed him playing Little League with DeSean Jackson. Normally, this would be a pretty dumb premise for a post — and it still kind of is — but it’s pretty amusing that the NFL’s ban of the headphones from appearing on its telecasts didn’t even last a week. (The Big Lead)
According to reports, the league’s deal with headphones competitor Bose motivated its decision to issue a ban.
Beats have become a trendy fashion statement among professional athletes, and Beats have embraced athletes in return with a series of commercials depicting players drowning out critics with the voice of Aloe Blacc. Bose holds a lot of leverage with its contract, however, including the right to keep players from sporting any other manufacturer around their ears. The ban extends from practice interviews to game days to post-game locker room and podium interviews. (SB Nation)