Music mogul Jimmy Iovine recently talked about the overnight explosion of Apple Music and why Kanye West‘s The Life Of Pablo never stood a chance at dropping exclusively through his streaming giant.

In Jimmy’s perspective, Yeezy’s loyalty and relationship to Jay Z made it a no-brainer he’d drop TLOP through TIDAL.

“He was part of Jay’s thing and chose to make a deal with his friend, and I respect that. I kind of felt like it was going to happen before it did. Jay Z and Kanye — that’s a very natural thing for them to work together. Everybody moves on. You try to do the best with what you’ve got and ignore everything else. That’s why horses get blinders in horse racing: You look at the horse next to you, and you lose a step.” (New York Times)

The Apple Music executive also shot down the idea of Apple Music feuding with its streaming competition.

“Not even one speck of it. I see Jay all the time. I want him to do great. There was never one record company. When I produced records, I used to ask Quincy [Jones] to come in and help me. We are competitors, yes. But as far as anything more, absolutely not.” (New York Times)

Back in April, Kanye’s wife Kim Kardashian revealed their daughter actually destroyed the album before its release.

“Kanye had every single rap in his iPhone before he really started working on [The Life of] Pablo and then North flushed it down the toilet and they could not be retrieved. We sent it to like four places.” (“Kocktails With Khloé”)

Recent reports revealed Ye’s new album had reached nearly 100 million streams since its mass release in early April.

Although sales will likely account for a minuscule piece of his total (The Life of Pablo is for sale only on his website), Kanye West may be a contender for #1 on our next Sales + Plus Streaming (SPS) chart. Since going wide to Spotify, Apple Music and other services last week, preliminary data suggests Pablo (G.O.O.D./Def Jam) is on track for some 90m streams, which would put him at 60k+ SEA. (HITS Daily Double)