Major retailer JC Penney has joined in on the craze surrounding Young Money star Drake‘s infectious “Hotline Bling” this week.

Penney shouted out Drizzy’s hit track on Twitter a couple days ago.

Check out what Drake said about his “Hotline Bling” song’s origins on the next page…

Drizzy’s new music video has sparked huge sales for Moncler jackets.

Domenico Galluccio, a Moncler spokesman, told that on Tuesday, its Web site sold more than double the number of jackets Drake wore than it typically does on a regular day. “We had a great result on the e-commerce sale of the Maya model,” he said. The Maya retails for $1,150. (Vanity Fair)

In a previously unreleased The FADER cover story, Drizzy detailed the song’s origin.

“You know, like in Jamaica, you’ll have a riddim and it’s like, everyone has to do a song on that. Imagine that in rap, or imagine that in R&B. Imagine if we got one beat and every single person — me, this guy, this guy, all these guys — had to do a song on that one beat. So sometimes I’ll pick a beat that’s a bit, like, sunnier, I guess is the word you used, than usual, and I just try my hand at it. And that’s kind of what ‘Hotline Bling’ was. And I loved it. It’s cool. I’ve been excited by that sort of creative process.” (The FADER)

Drake’s “Hotline Bling” music video premiered via Apple Music a few nights ago.

The opening scene features some ladies—clad in pink shirts—working the hotline at a call center. Then it switches over to Drizzy, who shows just how suave he can be with his moves. He does the cha cha against a white box and on a staircase, while decked out in turtlenecks and Timberlands. He is joined by his sexy co-stars, who flaunt their curvy assets while dancing in yoga pants. (Rap-Up)