Music mogul JAY-Z is really playing with emotions. The hip-hop heavyweight’s latest 4:44 album teaser features award-winning actress Lupita Nyong’o.

The newest 30-second clip shows Lupita giving a speechless but emotion-filled performance in a black-and-white setting.

JAY-Z continues to roll out trailers for 4:44—his new album, which is out June 30 exclusively via Tidal (in partnership with Sprint). The initial teaser, starring Mahershala Ali and Danny Glover, revealed the 4:44 film component, as well as Lupita Nyong’o’s involvement with the project. Now, we have our first glimpse at Nyong’o in 4:44. She appears in a black and white clip called “MaNyfaCedGod.” (Pitchfork)

Last night, TIDAL and Sprint teased fans with the “Kill Jay-Z” promo ad.

A few days ago, New York rappers Jadakiss and Fat Joe expressed their interest in Young Hov’s upcoming album.

JAY is reportedly planning to launch a 4:44 promotional tour in the fall.

Said a source: “There is a tour to follow. It was originally planned for summer but has been moved to fall because of the kids.” The rapper and Beyoncé just welcomed twins, who reportedly arrived early. The insider added: “You usually tour within a month or so of the album,” which was promoted with mysterious “4:44” signs around town. (Page Six)