Rap mogul Jay Z has hooked up with Maybach Music Group head Rick Ross to unleash some fury onto their new “The Devil is a Lie” joint record.

On the record, Young Hov fires a handful of subliminal references and also speaks on the recent Barneys controversy.

“Oh we can’t be a n*gga if a n*gga rich? /Oh we gotta be the devil that’s some n*gga sh*t /See what I did to the stop and frisk /Brooklyn on the Barney’s like we own the b*tch /Give the money to the hood now we all win /Got that Barney’s floor lookin like a VIM /Black hoodie, black skully /Bravado like Mavado, boy I’m that gully /Gettin white money but I’m still black /All these n*ggas claiming king but I’m still that /King Hova, Mansa Musa /Told my lot, the devil is a lie, I’m the truth ya” (“The Devil is a Lie”)

Some media outlets have suggested Jay is possibly taking a shot at G.O.O.D. Music’s Pusha T and Kendrick Lamar over their recent “king” references.

“A generalized response to anyone naming themselves “King”, eg: Pusha T & Kendrick Lamar, Hov reminds them who the O.G was. He compares himself to King Mansa Musa of Mali who was named richest man of all time. After all, he’s got the facts to back up the claim, who else sold 1 million records before their album even drops? (Rap Genius)

Last month, the one-time Brooklyn Nets minority owner issued a public statement to the masses regarding his choice to stay with Barneys despite multiple racial profiling accusations.

“In the past several weeks two separate investigations were launched as a result of the wrongful detention of Trayon Christian and Kayla Phillips. My team has been privy to the status of the Barneys third party consultant investigation. In continuing our research, we also contacted the New York State Attorney General’s office for the status of their investigation into both Barneys and Macy’s. Those findings are not yet available. While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling. I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.” (Life & Times)

Over the summer, Atlanta rapper T.I. said aside from Jay Z, Kendrick Lamar could crown himself the “King of New York.”

“I think the climate being as it is, the skill level being as it is, the level of artistry being applied to hit records as it is today, overall, not just for one person, but overall, I think he did what he had to do to get motherf*ckers to wake up and step their sh*t up,” Tip said in an interview. “If you ask someone who is highly skilled but less successful, it would not have worked as well. It takes someone who is highly skilled, to be the most successful and to be daring enough to step out. … Him saying that he was the ‘King of New York,’ that was courageous. [laughs] To go against a whole coast? That was courageous. That was heroic. … He said it and he gonna wear it ’cause right now there is no, well, with the exception of Jay, there is no new artist out right now whose as successful or more than Kendrick from New York. There is no new artist whose record plays more than Kendrick’s record in New York. So arguably, he’s correct.” (VIBE)

Do you know anyone really adventurous? Are you into the outdoors but need your electronics? Check out the top five reasons the Power Practical PowerPot V is perfect for you!

Now show off your latest hairstyle! Get at us on Instagram with #sohhpix

Check out “The Devil is a Lie”: