Music mogul Jay Z is building even more anticipation for June 30. The hip-hop mogul’s latest “4:44” teaser has arrived and it’s worth the full 30 seconds of your life.
Late Sunday night, Young Hov’s newest preview premiered online and featured him spitting a few bars.
Earlier this month, 4:44 promo made it onto NBA Finals commercials.
However, it has now emerged that 4:44 is actually a forthcoming film starring Danny Glover, Moonlight‘s Mahershala Ali and Lupita Nyong’o. Ali plays a boxer, with Glover as his trainer. A trailer for the film debuted during last night’s NBA Finals game in the US and is now available to watch online. The film is being produced by Tidal, which suggests new music from the rapper could still be part of the project. (NME)
Here's the 4:44 ad pic.twitter.com/Jv0DBX6FoR
— oop (@BergsRB5) June 8, 2017
HD Version of the 4:44 Ad. More Details coming tomorrow Per Sprint’s CEO pic.twitter.com/V0KelrtXbh
— Chris Uño (@CRS_One) June 8, 2017
To make things more interesting, phone giant Sprint is also connected to the project.
The last frame of the video indicates that the project is a joint venture with Sprint, which invested in the company earlier this year. Sprint CEO Marcelo Claure tweeted that the company will be bringing “customers exclusive content through our partnership” with the streaming service. He also tweeted that there will be more news about the partnership on Thursday. (The FADER)
Earlier the same week, speculation developed over the “4:44” ads and Jay Z’s involvement.
On forums like Kanye To The and Reddit’s HipHopHeads board, fans are speculating that 4:44 is some sort of new Jay Z project. (The ads also appeared at the Jay St stop… hint hint.) As one particularly excitable Kanye to The poster noted, last month, Swizz Beats posted a photo to Instagram showing himself and Jigga with the caption “They don’t even know what’s about to happen…AlbumModeZone.” At around the same time, the up-and-coming producer HighDefRazjah tweeted that he was in Mike Dean’s “crib last week w/ Jay , the legend in the flesh ..” And over the weekend, a model named Stacey Hash tweeted that she “Saw a casting for a Jay-Z video here in LA.” (SPIN)
Okay fine can someone please explain these ads all over Jay St Metrotech pic.twitter.com/EMs0aDpU4W
— Seth Rosenthal (@seth_rosenthal) June 6, 2017