Roc Nation Sports head Jay Z has reportedly linked up with fellow music veteran Mariah Carey to launch a new drink set to hit store shelves in the near future. #DrinkUp
According to reports, the music duo have teamed with former Def Jam executive Kevin Liles to release their own beverages.
The rapper and the songstress won’t be hitting any arenas together, but they will be appearing at 7,500 Duane Reade and Walgreens stores around the country–in the form of two beverages from Go N’Syde, a new brand masterminded by former Def Jam chief Kevin Liles. For each artist, there’s a specific flavor and demographic target. Carey’s is a pink concoction called Butterfly, aimed at young to middle-aged women; Jay Z’s is an Arnold Palmer-esque drink dubbed 40/40, branded after his nightspot of the same name and intended for sports-loving males. (Forbes)
Liles also spoke on his confidence in working with Young Hov.
“I understand his brand, I understand the essence of it,” says Liles. “And I understand when you can over-leverage a brand. … As far as brand recognition, D’Ussé is a different thing, and high-end champagne is a different thing. I’m doing an everyday beverage.” (Forbes)
Aside from this business venture, Jay Z and his wife Beyoncé’s “On the Run” music video premiered online back in mid-May.
Jay Z and Beyoncé are making us forget all about last week’s drama by dropping an unprecedented trailer for their fictional film “RUN,” inspired by their collaboration “Part II (On the Run).” The power couple play Bonnie and Clyde in the action-packed visuals, which feature an all-star cast including Sean Penn, Don Cheadle, Jake Gyllenhaal, Blake Lively, Emmy Rossum, and many more. But don’t expect to see a full-length feature. According to the trailer, this film is “coming never.” (Rap-Up)
Queen Bey confirmed speculated Jay Z tour rumors in April.
The singer on Monday announced a joint summer tour with husband Jay Z titled the “On the Run Tour,” a nod to the pair’s earliest collaboration, “’03 Bonnie & Clyde.” The two have shared the stage many times before, but the upcoming dates are the first time they have embarked on a co-headlining tour–and with two-year-old daughter Blue Ivy Carter growing up, it’s probably not the last summer excursion they’ll ever make. (Time)