Music mogul Jay Z is celebrating the growth of his Tidal streaming service reaching one million subscribers this week.
Young Hov made a rare appearance on his Twitter page Tuesday (September 29) to break the news to followers.
Streaming expert and MusicWatch managing partner Russ Crupnick recently weighed in on Tidal’s marketing and branding.
“It was a wasted opportunity,” Crupnick, told TheWrap. “I think they had a window in which people were listening but unfortunately that opportunity was squandered.” … “It’s kind of like the New Coke of streaming services,” said Crupnick, referring to Coca-Cola’s disastrous 1985 attempt at replacing its original formula with a new sweeter version. “That’s how badly it’s been marketed.” (TheWrap)
Recently, Tidal addressed a gossip-driven article about its services on social media.
Tidal announced new pricing plan options for its service this past summer.
Jay Z’s hyped music streaming service Tidal, which focuses on high-fidelity streams and exclusive content – including most recently, Prince tunes – is attempting to catch up to the competition today with the debut of its own “Family” plan. The plan, which is comparable to that from Spotify, lets additional family members sign up and receive 50 percent off their subscription. This discount is applicable whether they’re signing up for the $9.99 per month Premium plan or the $19.99 per month HiFi streaming option. (Tech Crunch)