The Throne’s Jay-Z and Kanye West decided to give London fans an exclusive sneak peek at their upcoming “No Church In The Wild” music video this week by unveiling a brief teaser during their overseas show.
In the preview, Yeezy is reportedly shown in a post-apocalyptic world.
During their performance last night at London’s 02 Arena, and after playing an inspirational clip set to Louis Armstrong‘s “What a Wonderful World,” Jay-Z and Kanye West played what appears to be a preview of the visuals for “No Church in the Wild,” the Frank Ocean-featuring opening track from Watch the Throne. In the clip, we get (again, what appears to be) Mr. West throwing a flame in slow-motion in some sort of post-apocalyptic society. Hopefully we’ll get the real deal within a next few days, but until then, watch the (very, very loud) clip. (Prefix Mag)
Earlier this month, behind-the-scenes footage from music video set emerged.
Jay-Z, Kanye West and Frank Ocean take to the street of Prague Czech Republic to begin filming the music video for No church in The Wild, which is off the new hot collaborative album ‘Watch The Throne’. In the filming scenes, two horses carrying police officers are charging down the foggy and cloudy streets with the look of a tough force. This music video is bound to go viral and will definitely receive positive responses from fans, who already love the amazing album and music from these talented artists. (Stupid Dope)
In late April, their “Church” record sparked headlines after inspiring a fan-made sign language music video.
“This video is not an ASL interpretation in any sense, shape or form,” Howard Rosenblum, the chief executive officer of the National Association of the Deaf, told The Huffington Post in an email. “To characterize it as such is to relegate American Sign Language to some form of dance interpretation rather than the true language that it is.” Mark Nakhla, who created the video with some friends, stands by the video, which he says “turned out exactly how we envisioned it, as an interpretation of Kanye and Jay-Z’s song utilizing music, dance and, most importantly, American Sign Language shapes and sign language gestures.” (Huffington Post)
Not only inspiring fan-made music videos, “No Church” also motivated Pittsburgh rapper Jasiri X to pen a Travyon Martin freestyle over the beat.
“I was just so angry and heart broken about what was going on,” Jasiri told SOHH when asked about the motivation behind his record. “I wanted something to capture the intensity of what happened. Just as a writer, I felt I needed a beat that could capture the intensity. I didn’t feel like any beat that I had captured that intensity so when I heard the hook, it’s Frank Ocean asking what’s God to a non-believer. I looked at Trayvon as a child of God, like, what’s a child of God to somebody who doesn’t see you as that. He didn’t see Trayvon as a child of God or even as a human being. He saw him as a criminal, as a suspicious character that he could shoot down in cold blood and get away with it. And then I heard Frank Ocean say, will he make it out alive, no church in the wild, and I saw that as, ‘Where’s the refuge as young black men? We can be shot down and killed without justice. We will make it out of this society as old men?’ Many of us don’t even see ourselves making it to 25, 30.” (SOHH)