SOHH Squad
Music mogul JAY-Z really upped the ante for his “Family Feud” music video. The hip-hop veteran’s long-awaited new visual has premiered on streaming giant TIDAL.
The star-studded video features a grip of high-profile Hollywood talent over several minutes.
In addition to the rapper, Beyoncé, and their daughter, Blue Ivy, actors including Thandie Newton, Jessica Chastain, David Oyelowo, Brie Larson and Mindy Kaling appear in various scenes of the project. Actress Susan Kelechi Watson appears to play a grown-up version of Blue, who, according to the story, has become one of “America’s founding mothers” and “revised the Constitution… at a time… when some thought that making America great meant making us afraid of each other.” (ABC News)
Yesterday, fellow rap veteran Royce Da 5’9 showed his anticipation for the premiere.
Earlier the same day, JAY’s TIDAL announced the “Family Feud” music video’s Friday premiere.
.@S_C_’s “Family Feud” x 12/29 x #TIDAL: https://t.co/We5OlPBrLl pic.twitter.com/sNoRbI8R56
— TIDAL (@TIDAL) December 28, 2017
Experience your favorite music, videos, livestreams and more with #12DaysOfTIDAL for free, no credit card required: https://t.co/We5OlPBrLl pic.twitter.com/ZXvjLoj21l
— TIDAL (@TIDAL) December 28, 2017
This month, JAY released some fresh 4:44-inspired clothing.
The collection was exclusively released at The House of God Pop-up Shop at luxury boutique Maxfield L.A. on Thursday, hours before the Empire State of Mind hitmaker wraps up the North American leg of his 4:44 Tour at Los Angeles’ The Forum. The range features black and white T-shirts, long-sleeved tops, hooded sweatshirts, a leather jacket, and hats, with the words “Fear of God” emblazoned across many of the pieces, which also include references to the Bible verse John 4:44. (Canoe)
