Music mogul JAY-Z is making sure his 4:44 reaches the masses. The hip-hop stud has finally released his new album’s bonus content onto streaming giant TIDAL.

After weeks of mounted anticipation, standout tracks like “Adnis” are now streaming on Young Hov’s massive entertainment platform.

This week, NFL superstar Cam Newton quoted lyrics from standout 4:44 track “Smile.”

A few days ago, Cam also hit up IG and referenced JAY.

Back in late June, JAY-Z revealed the motivation behind his album’s title.

“‘4:44’ is a song that I wrote, and it’s the crux of the album, just right in the middle of the album. And I woke up, literally, at 4:44 in the morning, 4:44 AM, to write this song. So it became the title of the album and everything. It’s the title track because it’s such a powerful song, and I just believe one of the best songs I’ve ever written.” (iHeart)