West Coast newcomer Jay Rock has inked a new record deal with Tech N9ne‘s Strange Music record label, marking the end of his deal with Warner Bros.
Rock confirmed the news this week and expressed his anticipation to begin the new venture.
“Man, I’m excited about this,” the Watts, CA rapper said. “Tech and Strange approached us once I became a free agent and we went to [Kansas City, MO] to see first-hand what we had been missing and saw why they’re the No. 1 independent rap label. The word had spread about me leaving Warner Bros. and I was getting offers left and right from majors wanting to sign me, but in the end, Dude Dawg and I had no doubts that Strange had the perfect situation for us.” (XXL Mag)
Tech also discussed what it meant to have the West Coast emcee join his roster.
“I was hyped when I got the news that Jay Rock and Top Dawg Entertainment decided to go with Strange instead of any of the other many labels that were tugging at them,” Tech said. “I knew that Jay Rock, being the hardcore artist that he is, would add another wonderful dimension to our Strange roster.” (XXL Mag)
Writing via Twitter yesterday, Rock defended his decision to join an independent label.
“QUESTION.WAT MAJOR KAN GUARANTEE ME 100 PAID TOUR DATES A YR ? IM ON A 45DAY TOUR NOW N IM ON A TOUR BUS NOT THE JAY ROCK VAN. TDE/STRANGE,” he tweeted.
“4 ALL THE PPL THAT DONT UNDERSTAND THE BIZ ..IM SIGNED TO TDE AND STRANGE REPLACE WBR .SO INSTEAD OF TDE/WBR ITS TDE/STRANGE MUSIC U GOT IT”
“STRANGE MUSIC WAS THE BEST MOVE.. IM JUST MAD THEY WASNT AROUND 3YRS AGO 2 SIGN ME. ITS BETTER LATE THEN NEVER..LOL”
“I WANT 2 THANK EVERYBODY 4 YALL CONGRATS..I PROMISE YALL IM ABOUT 2 GIVE YALL A KRAZY ALBUM REAL SOON…” (Jay Rock’s Twitter)
Rock’s debut, Follow Me Home, is slated to drop in 2011.
The title track was originally leaked under the title “California Soul” in 2009 but was mastered and rerecorded under the title “Follow Me Home.”] Jay Rock stated that if you’ve been through a struggle, you’re going to feel this album. He has described the album as being his story, coming from nothing and gunning for the top. He compared his album to N.W.A‘s albums, as he’s making the album for the hood – it’s not for the radio, nor is it for the club. (Wikipedia)
Check out footage of Jay Rock & Tech N9ne down below: