Roc Nation’s Jay Electronica has everyone’s full attention. The hip-hop veteran’s Twitter and Instagram pages have faded to black just days after threatening self-proclaimed rap god Eminem.

Less than 72 hours after going at Em for dissing his longtime pal Diddy, Jay’s accounts are now deactivated.

Jay Electronica is no longer on Twitter. His disappearance follows a pair of barbed tweets aimed at Eminem last Friday (September 14). In the tweets, Jay had criticized Em’s “Killshot” lyrics, which allude to the unfounded rumor that Diddy ordered Tupac’s death. An Instagram account associated with Jay has also been deleted. (Pitchfork)

On Friday, Jay Elect shook up social media after threatening Em for going at Puffy on his new “Killshot” battle record.

With Em’s “Killshot,” he makes a direct reference to Diddy having late rap mogul 2Pac murdered.

“Killshot, I will not fail, I’m with the Doc still/But this idiot’s boss pops pills and tells him he’s got skills/But, Kells, the day you put out a hit’s the day Diddy admits/That he put the hit out that got Pac killed” (“Killshot”)

The Machine Gun Kelly-targeted diss record also sparked a reaction from fellow rapper Iggy Azalea.