Roc Nation's J. Cole lost himself in the moment a few nights ago when he was presented with a physical copy of his Cole World: The Sideline Story debut album during a concert days before its official release.
Shocked to hold the disc in his hands, Cole expressed his mixed reactions to the LP’s premature release.
“I don’t know how the f*ck they got this sh*t, but this sh*t is real my n*gga,” Cole told a crowd of fans during a Scottsdale, Arizona show. “This sh*t is incredible for me to see right now. This a n*gga album. I don’t even have this, n*gga. I don’t know how you got this.” (Miss Dimplez)
According to reports, the album was accidentally released ahead of schedule to some retail outlets.
After all the blood, sweat, and tears he put into making his album, imagine J. Cole’s surprise when a fan handed him a copy of the physical CD before he had even seen it. The Roc Nation rapper was performing in Scottsdale, Arizona, on Wednesday night when someone in the audience held up a copy of his debut Cole World: The Sideline Story, nearly a week before its release. Apparently some Target stores had prematurely put the album on shelves. (Rap-Up)
The LP also leaked across the Internet earlier this week.
Like all rap albums not titled Watch the ThroneJ. Cole saw his Cole World: The Sideline Story leak before its release date. Not that he minds much. “I understand it’s a part of the game.” Nevertheless, Grown Simba’s LP is dropping September 27 and there some key songs on it. (RapFix)
Prior to its leak, Cole reflected on the high possibility it would reach fans before the scheduled release.
“If anything the leak will reach out to more people who might be like ‘ah man, let’s go get this.’ So you know, it’s kind of like promotion these days–if you got a good album. If you don’t have a good album–they’ll just trash you.” (VIBE)
J. Cole’s Cole World: The Sideline Story drops Tuesday, September 27th.
Check out J. Cole’s shocked reaction down below: