Roc Nation rapper J. Cole has finally unwrapped the story behind his new “Let Nas Down” record and why he felt a need to put the track together for his upcoming Born Sinner album.
Rather than digging right into it, Cole provided some context to what led to his 2011 hit “Work Out.”
“The way radio works is everthing is research-driven. As a program director in the 90’s, I can play Redman if I want to play Redman because I’m a hip-hop fan and that’s what I think people want to hear on the radio station. In the 2000’s, or whatever decade we in right now is called, you can’t do that because as a program director I got a boss that now has the research tools to see if Redman is even connecting with the people. …When I made ‘Work Out,’ you never seen a n*gga so happy. I knew from driving around to these radio stations, this was it. I beat the game. It was every single thing I learned along the way to beat you n*ggas. I knew it wasn’t going to be a record that instantly blew up like a joint that just goes straight to the top of the charts but I knew it was going to be a slow burner, like ‘Slow Jamz’ when it came out.” (YouTube)
He then dished out Nas‘ reaction to the record based on a conversation he had with producer No I.D.
“N*ggas were killing me,” Cole added, referring to the response to “Work Out.” “My partner gets a call from No I.D. who, that’s my mentor, you gotta understand that, he’s like, ‘What the f*ck? Who approved this sh*t?’ … So I was mad that he didn’t call me and he finally called me a week later and he was explaining to me, ‘Yo, to tell you the truth, I was in the studio with Nas man, and that n*gga was like, ‘Why the f*ck that n*gga make that sh*t? Don’t he know he the one? He was on track. Why the f*ck he do that?’ And I was hurt. I was like, d*mn, why he gonna say that? They gonna box me in like they box him in. F*ck that, I’m getting defensive. But really I was just hurt as a fan, you know what I mean? I idolized that dude, I had his raps written on my wall. So, I said that long a** story so that you have perspective for that song on your menu that says, ‘Let Nas Down’ and I had to tell you that.” (YouTube)
A few weeks ago, Cole laughed off the rumored “I Disappointed Nas” title.
“‘I Disappointed Nas,’ [laughs] Please put this out tonight and tell them that’s not the title of the song,” Cole said in an interview. “That’s terrible. That’s why I don’t like playing songs for people early too, because I’m into surprises. And you’ve already like kind of ruined the surprise and murdered the title. ‘I Disappointed Nas.’ And that’s my man, too. Bro’s probably gonna look at it like, ‘Jesus Christ.'” (Soul Culture UK)
New York radio station Hot 97’s Peter Rosenberg said the song stemmed from Nas revealing how upset he was after hearing Cole’s “Work Out” anthem back in 2011.
“J. Cole’s album is supposed to be dope. His production has supposedly improved quite a bit,” Rosenberg said during his morning show this week. “And here’s a tidbit I heard a while ago that’s pretty exciting. Supposedly, there’s a song on the J. Cole called something along the lines of, ‘I Disappointed Nas,’ about how Nas supposedly reached out to J. Cole after he heard ‘Workout,’ and was like, ‘Nah fam, I expected more from you from this.’ And supposedly J. Cole gets really personal and has a whole song about how it felt to have disappointed one of his heroes in music, Nas. The second I heard this, it got me incredibly antsy to hear this. I think that’s one of the things I’ve been wanting to really hear from J. Cole. It’s more of him and his story. So I need to hear that. His album comes out June 18th, I’ve heard nothing but good things. So let’s see if this song actually ends up being on the album. That’s what I heard, you can expect from J. Cole. Just a little gem.” (Hot 97)
A couple summers ago, the North Carolina native dropped his Cole World “Work Out” track.
As J. Cole previously promised on Ustream, once he got the sample cleared soon after fans would get his new single. That happened today, so here’s the first look, “Work Out” which samples Kanye West‘s “The New Workout Plan” with an interpolation of Paula Abdul‘s “Straight Up” on the two-year anniversary of his standout The Warm Up mixtape. Also see some people are confused about “Who Dat”, last year it was the single but as what happens a lot of times things change and a different direction is chosen, that’s hip hop. (Miss Info TV)
Check out J. Cole’s discussion: