Roc Nation’s J. Cole isn’t wasting time and energy into months of promotion. Instead, the North Carolina native has announced plans to release a new album in the next 96 hours.

Cole went to Twitter Monday (April 16) to reveal his new KOD album will drop this Friday.

A few hours ago, J. Cole wiped his Instagram page clean and invited New York fans to pull through for a mysterious Gramercy Theatre event at 6 PM EST.

Some of the attendees went to Twitter after the Gramercy event to hype up what’s to come Friday.