North Carolina native J. Cole is staying true to his Southern roots by adding hip-hop newcomer J.I.D. to his star-studded Dreamville roster.

According to a new press release, the East Atlanta is now officially Dreamville and has released his new “Never” music video in celebration.

East Atlanta rapper J.I.D has signed with J. Cole’s Dreamville Records and Interscope Records, which released his official debut single “Never” in December. A video for “Never” is out today. On “Never” J.I.D says: “I wrote the song at a point in my life when I had nothing and when my future seemed uncertain. Throughout it all I had was my family and great people around me who allowed me to pen my pain and take a chance on pursuing my dreams”.

J. Cole has since confirmed the signing on his Twitter page.

J.I.D. also made sure to boast about his new label status.

A new video surfaced this past weekend and hinted at the Dreamville/J.I.D. signing.